Project Overview:

The Ontario Eastern Bluebird Society’s website wasn’t just outdated — it was quiet, cluttered, and collapsing under its own weight. I redesigned it from the ground up, not to decorate it, but to restore its voice. Every element — color, space, type — was rebuilt to feel intentional and alive. Now, the site breathes. It guides. It moves with purpose, inviting users into something they can feel. This wasn’t just a refresh — it was a resurrection.‍

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Objectives:

   1. Craft a Visual System That Feels Like Flight:
   A soft but striking palette inspired by nature’s gradients and sharp, structured    typography gave the site the calm confidence it always needed — grounded and    graceful.‍

   2. Design for Clarity, Not Clutter:
   I stripped away noise and rebuilt content architecture from instinct — leading    users through bold hierarchy, clean lines, and moments of stillness that hold    their attention without begging for it.

   2. Turn Passive Visitors into Active Believers:
   Calls to action like “Protect. Conserve. Grow.” aren't just words — they’re rhythm.    They spark motion. And with every page, the user is drawn closer to the mission    without even realizing it.‍

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Scope of Work:

This wasn’t just a redesign — it was a rebuild with intention. The old site lacked structure, emotion, and clarity. I stripped it down and started fresh, designing something that finally feels aligned with the purpose behind it.

• Rebuilt the entire experience around visual rhythm, emotional pacing, and intentional whitespace
• Composed a bold typographic system that leads, not follows — commanding attention without shouting
• Structured content into digestible, magnetic blocks that turn reading into momentum
• Wove bluebird photography into the site like memory — soft visuals placed with sharp precision
• Cut the fluff, refined the flow, and built every button, headline, and gallery to make users care, click, and come back‍

Now, everything has a place. The flow makes sense, the visuals carry meaning, and the content speaks without getting lost. It’s a website built to guide, inform, and make people care — the way it always should have.