Born and raised in Toronto, I was shaped by a city that never stands still. Creativity found me early — a language I instinctively spoke before I had words for it. Studying Global Business and Digital Arts at the University of Waterloo gave my instinct a framework, turning raw ideas into powerful stories. I don’t just design — I build moments that move people.

I work at the intersection of intuition and execution, blending creativity with precision. Every project — from rebranding the UW Marketing Association to driving brand visibility with the GBDA Society — is a chance to turn bold ideas into reality. Powered by Adobe Creative Suite, Figma, HTML & CSS, and a relentless pursuit of clarity, I design experiences that feel inevitable.

Great design doesn’t shout — it resonates. It lingers in ways data can’t always measure. I believe the best work doesn’t simply look good; it shifts perspective and earns its place. Every brand I build, every story I shape, is grounded in the belief that true creativity connects, moves, and stays with people long after they leave the screen.

Growth fuels everything I do. As a Campus Ambassador for Velocity, I built connections that deepened community impact; at Plato’s Closet, I grew social engagement by 45% through strategic content creation. From crafting marketing campaigns to building brand identities, I move forward with purpose, letting each project sharpen the next.

I’m not chasing trends — I’m building what’s next. I’m driven by the future: fearless ideas, human-centered design, and stories that demand to be remembered. With every collaboration, every brand, every campaign, my focus stays the same — to create work that resonates today and shapes the conversations of tomorrow.